
I wondered just how good a bargain this $200 offer
might be, or if it was, in fact, a bargain at all. So, with
curiosity getting the better of me, I phoned The Mirage reservations
desk, where I requested a one-bedroom suite during the dates
of the offer. The reservations agent quoted a price per night
ranging from $450 for a petite suite to $725 for a penthouse
suite. Spa charges of $20 per person per day were additional.
A little simple arithmetic reveals that the Internet special
would save me at least $250 per night on the room, and $40 on
the spa. Not too shabby from my point of view!
This
incident prompted me to do some quick Las Vegas casino website
surfing, and within the next half hour, I discovered two sites
offering discounted rooms at major Strip properties (one for
$59 per night available on eight specified dates in April, and
the other for any Sunday through Thursday stay during March
or April at $19 per night for up to three consecutive nights).
My web surfing during this half hour also unearthed
a special, high-value funbook available only with a coupon printed
from the casino's website, another printable coupon good for
bonus slot club points when presented at the casino's slot club
booth, and several similar promotions at other sites. Good Lord,
I was excited! I felt like I had stumbled into King Solomon's
lost mine and found the Las Vegas motherlode!
Since then, I've been doing some serious website
surfing before each of my gaming odysseys. It's amazing what
even a minimal search will uncover, and I strongly encourage
you to give this a whirl when you decide to make your next trip.
To help get you started, let me share some information and a
few tips that I have found useful:
First,
special promotions aside (though we'll get back to them shortly),
casino websites are primarily designed to provide potential
patrons with substantive general information about the most
significant features of the casino property. Most website home
pages, despite their superficial design differences, are really
very much the same. They contain a wealth of easily accessed
information through "hot button" topic choices such
as reservations, gaming, slot club, restaurants and entertainment.
Clicking on any of these hot buttons will take you to a new
page that features current information on that subject.
For instance, if you're interested in staying
at a certain casino, but would prefer to peek at a room before
committing, most websites will give you that option. Want to
know what the entertainment lineup is for the next month or
so? Pertinent information is just a click away. In fact, many
websites will even let you join the casino's slot club online
by filling out the same form you would complete were you standing
at the booth. What a super convenience this feature is! It allows
you to entirely avoid the long and torturously slow lines at
the on-site booth. Instead, with a simple click of the submit
button on the form, you electronically whisk your application
through cyberspace to the head of the line. In the next week
or so, your slot club card will arrive at your home via snail
mail. And, if you're already a club member, a few casinos, such
as Fitzgeralds in Las Vegas, make it possible for you to check
your slot club point balance online at their website .
These conveniences are nice, but the real joy
of websites is their promotional features. To give some semblance
of order to the stunning variety of these promotions, I've arranged
my discussion of them into three categories, beginning with
lodging offers.
There are offers aplenty at casino websites that
are valuable to every kind of casino visitor and every level
of gambler. But by a large margin, the most frequent special
offer involves some form of discounted (often heavily) room
promotion. Clearly, offers such as these are not very useful
to locals. And frankly, because Mary Lou and I play enough video
poker to have our rooms fully comped in advance, offers such
as The Mirage special mentioned at the beginning have limited
appeal for us.
However,
if you are an infrequent casino visitor or if you're on a strictly
limited gambling budget, these website room offers are wonderful.
And from my surfing experience, because this seems to be the
largest category of promotions available on the Internet, you
should have little trouble scoring a very good room deal with
a minimum amount of effort. If you're at all flexible on casino
choice and dates for your visit, you'll find a host of tempting
offers in all the major gambling locations across the country.
A second category of offers is what I call the
funbook type. Casino funbooks, as I'm sure most of you are aware,
typically present a smorgasbord of coupons, such as slot club
bonus points, 2-for-1 buffets and show tickets, match plays
for table games, bonus bucks buy-ins, free or reduced price
drinks, and so on. Likewise, many casino websites also offer
special promotions that are often far more generous than a casino's
on-site funbook goodies. For example, Mahoneys Silver Nugget
Casino (www.mahoneyscasino.com) has an ongoing Internet promotion
that gives you a choice of two "gifts." The first
is their Slot Play Gift, where they will match your first $20
slot play with $20 of their money. Just accept and print this
offer from their web page and take it to the casino. There,
you present the coupon to an attendant who will insert a twenty
dollar bill into the feeder on any machine, after you have inserted
your twenty. The second offer, designed for bingo fans, is even
more valuable. Their Bingo Gift Vouchers permit you to purchase
a 12-on rainbow pack for $11, which they'll match with another
12-on pack. This offer is good three times on different days,
for a total value of $33 in free bingo packs.
In
addition to these Silver Nugget promotional gifts, if you sign
up for their E-mail Buddy Club by simply posting your e-mail
address to the website, you'll also receive ongoing weekly freebies
each Sunday. Obviously, offers like this are especially attractive
if you're a local resident. But no matter where you live or
how often you may be able to take advantage of such deals, you
can't get them at the casino. They're only available through
the casino's website.
One significant word of caution: I mentioned
the possibility of receiving weekly offers when you give the
casino your e-mail address. Many casinos request your e-mail
address at their websites. In fact, that's exactly how I got
The Mirage suite. I'd forgotten about it, but about three or
so months before the offer appeared in my in box, I had signed
up with my e-mail address for a different Mirage promotion.
Now, I guess, I'm on their permanent list.
You might be inclined to think that's just fine,
but if you indiscriminately give your e-mail address to casino
after casino, it won't be long before you're swamped with messages,
the majority of which you'll find useless. They'll simply be
clogging your e-mail. So I suggest that you be selective in
posting this information to any site. You should be pretty confident
that you like and will patronize a casino before you give it
access to your e-mail address.
Beyond the two major categories of offerings
(discounted rooms and assorted funbook stuff), you'll find an
additional wide variety of website promotions that defy any
attempt at classifying them neatly. I suppose this represents
the ubiquitous "Miscellaneous" category that's limited
only by the wild imaginations of casino marketing honchos. My
current favorite is the Mardi Gras Dollars Slot Tournament,
which you'll find at the Barbary Coast website (www.barbarycoastcasino.com).
This
free tournament runs continuously and permits you to play as
often as you wish. Surf on over to the BC website and indulge
yourself in a slot tourney. It only takes a couple minutes.
Each month, the top three scores will win the following prizes:
First place lands a free two-night stay for two; second place
grabs dinner for two at the Victorian Room; third place nets
a BC hat and t-shirt. The same contest is also active on the
Gold Coast site, so if you favor one of these casinos over the
other, you might want to play at your favorite.
The best way to go about finding a casinos
website is by simply typing the casinos name into a search
engine like yahoo.com. There are also several excellent sites
dedicated to casinos that can also be found using a search.
Some of the better ones include www.vegas.com, www.a2zlasvegas.com,
www.gambling.com, www.casinocity.com, www.americancasinoguide.com,
and Casino Players own website, www.casinoplayer.com.
When you find a website you like, remember to bookmark it for
easy return access.
Once you get to a casinos website, you'll
have to look around for an entry that reads something along
the order of "Promotions" or "Specials."
Simply click on that, and it should call up any current deals
the casino is running. Some sites don't have hot buttons for
promotions. In these cases, you can try two things. First, scroll
down the home page. Sometimes special promotions are located
further on down the page. If that doesn't work, try the "What's
New" (or something similar to it) location. If you still
come up empty, the casino probably isn't offering any Internet
promotions at that time.
Here's another hot tip: The Las Vegas Advisor,
a well-known and highly regarded monthly newsletter about all
things Vegas, now has a new website up and running (www.lasvegasadvisor.com).
While access to much site information is restricted to their
subscribers, non-subscribers can still find plenty to like.
One of the best features available is their "Free Stuff"
postings. The LVA staff has done some of the detective work
for you by searching casino websites for attractive offers.
Based on the information posted to this list, they apparently
do not search for discounted room offers, but all the other
promotional specials attract their attention.
As
I write this, they list nine excellent opportunities, including
the Barbary Coast/Gold Coast Slot Tournaments and Mahoneys Silver
Nugget promos that I've already discussed. To access this page,
go to the LVA site, where you'll find a menu of choices listed
on the left side of the home page under "Free Stuff."
Next, click on "Freebies and Funbooks" and then on
"Web Offers." You're there! I don't know if or how
long this excellent feature will remain free to all, but while
it lasts, you should be sure to check it out.
Of course, I can't predict whether you'll find
surfing casino websites as pleasant, helpful and profitable
as I have. But let me assure you that I'll never again plan
a trip to any gambling location without surfing the casino sites
in the vicinity of my destination. This has become another valuable
tool, just as important to my gambling forays as searching Internet
air travel sites for the best fares. So my advice to you is
simple: Next time your travel plans call for Las Vegas, Reno,
Tunica or Atlantic City, grab your keyboard and head for the
web!