| atlantic
city buzz by
Stacy Herriot
First
Impressions
The
groundbreaking for Borgata, Atlantic
Citys first new casino resort in 13 years, had
all the fixings of a Hollywood movie premier
There
was a slight chill in the air as I boarded a charter
bus that would whisk me away to a massive tent in
the middle of the Marina District. Here, a new casino
will open its doors in the summer of 2003.
The
bus was buzzing with excitement in anticipation of
the big night. After all, the gala was the most talked
about event of the year in Atlantic City. Given the
exclusivity of the event, I was lucky enough to land
an invitation to the $500,000 blowout party hosted
by Boyd Gaming Corp. and MGM Mirage, Inc. to celebrate
the groundbreaking of the $1 billion Borgata.
One
by one, several buses of nearly 400 VIPs drove away
from a parking lot near the construction site en route
to the invitation-only party. When I stepped out of
the bus, I felt like I was at a Hollywood movie premiere,
not a casino groundbreaking. A flurry of flashbulbs
flared as cameras rolled and lanky models dressed
in black gowns greeted guests. The tent was flanked
by security guards who cast watchful eyes over the
guests and periodically whispered into their headsets.
When I arrived, a CNN reporter and other newscasters
were beginning an interview with key players in the
project-including Mr. Bill Boyd-in front of a forklift
outside the tent.
Inside,
multicolored strobe lights illuminated the tent while
guests sipped cocktails like the "Borgata martini,"
a bittersweet mixture of lemonade and Absolut vodka.
Butlers were at every turn, offering hors d'oeuvres
and champagne. The cocktail reception flew by as I
ate fried raviolis and hob-nobbed with Atlantic City's
elite.
The
dining room curtains opened an hour later to signal
it was time for the main event. I quickly took my
seat. While waiting for the festivities to begin,
I overheard someone at my table say that construction
for the resort's foundation was beginning promptly
at 7 AM the following morning. I couldn't help but
feel a sigh of relief after five years of broken promises.
It
was back in July 1995 when Steve Wynn first announced
plans for a megaresort that would transform Atlantic
City from a day trippers' market to a vacation destination.
Throughout the past few years, proposed casinos, land
and infrastructure improvements sparked political
battles and dozens of lawsuits, but produced little
results. Most people, including myself, never thought
we'd see the second wave of casino development actually
take shape. It was finally becoming a reality now
that Boyd and partner MGM Mirage were moving forward
with their plans to build a casino-hotel unlike any
other in the city. Indeed, there was something to
celebrate on this chilly September evening.
On
one side of the room, Governor Christie Todd Whitman
was surrounded by security guards as she shook hands
with people and smiled for a clumsy photographer.
I wanted to get a comment from the governor, but the
crowd around her started to grow and the security
guards looked annoyed. In the opposite direction,
Larry Mullin, president of Trump Plaza, was rubbing
elbows with some other casino executives while the
evening's hosts gathered around the podium reviewing
their speeches. It looked as though the program was
going to begin, so I whipped out my notepad and waited
for the city's chamber of commerce president to make
his opening remarks.
The
party's organizers magnificently transformed a tent
on a pile of dirt into what looked like a casino ballroom.
The tables were draped with black and red linens,
and floral centerpieces in deep red and orange tones
added some warmth to the room. Once everyone was seated,
several dignitaries, including the mayor, governor,
Boyd executives and MGM Mirage officials, spoke about
the city's future, creating new jobs and the details
of the Borgata.
"Atlantic
City is ready for the Borgata," said Bill Boyd, chairman
and CEO of the company his father founded more than
26 years ago. "We think it will do for Atlantic City
what The Mirage did for the Las Vegas Strip in 1989.
It will have a positive effect on Atlantic City because
we think other casino companies in town will want
to improve their operations."
Many
guests, including myself, thought this was one of
the best things anyone said that evening. It was what
the people, visitors, and businesses in Atlantic City
have been waiting to hear for years. As soon as the
speeches were complete, both gaming companies presented
a check for $1 million to a local job training program.
Guests were also treated to a sneak peek of the Borgata
via a futuristic video that brought the casino to
life using high-tech graphics. On the movie theater-size
screen, the Tuscany-themed resort had all the sexy
appeal of a modern Las Vegas megaresort.
The
evening's live entertainment followed the video presentation.
Artist Denny Dent mesmerized guests with his frenzied
painting style. In the time it took to play two of
Bruce Springsteen's hit songs, Dent splashed his way
to a six-foot, eight-inch portrait of the rocker using
his fingers, palms and a few paintbrushes. Later in
the evening, Boyd officials announced that the painting
would be auctioned on eBay the next day (bids starting
at $5,000), and the proceeds would benefit the local
chapter of the United Way.
Dinner
was served after Dent slammed down his brushes and
bowed in front of his Springsteen creation to thunderous
applause. Guests dined on gourmet fare including sushi,
roasted chicken breast and steak, while listening
to a reggae band. On my way to the pasta station,
I spotted several other Atlantic City casino presidents,
including those of Resorts and Trump Taj Mahal. I
was a little surprised to see Trump representatives
at the party. For the past few years, "The Donald"
had opposed the Atlantic City-Brigantine Connector
Project (better known as the controversial "tunnel
project" that will provide tunnel access to the Borgata
and its neighbors, Trump Marina and Harrah's) and
building new casinos in the Marina District. In fact,
this is one of the few times I've seen several executives
from different gaming corporations come together to
celebrate a casino groundbreaking.
However,
the bash didn't go off without controversy. Because
only a select group of guests were invited to the
event, there were those people who felt overlooked-even
though it would have been impossible for everyone
in town to be included. Believe it or not, some people
publicly expressed their disappointment about being
excluded from the guest list. Some even went so far
as to call the Borgata office to inquire about their
missing invitation. Rather than welcome Mr. Boyd to
Atlantic City by saying "It's really great that you're
building this big casino resort," people where asking,
"Where's my free dinner?"
I'm
sure Mr. Boyd and the folks from MGM Mirage would
have liked everyone in the city to attend the celebration.
However, space restrictions inside the tent and cost
factors limited the number of people on the guest
list. Under the circumstances, it made sense that
most of the invitees were the head honchos at state
agencies and local companies, including casino officials
and community leaders.
Since
most of the guests were upper-level executives, just
about everyone was on their best behavior-with the
exception of one newspaper reporter. He was dressed
in what looked like a suit Don Johnson would have
worn on Miami Vice. You know, the rolled up sleeves
and a T-shirt, finished off with loafers, minus the
socks. When an executive asked him if he was enjoying
the evening, his reply was almost unbelievable. "It
would have been a lot better if you had rented the
tent and chairs from my wife. After all, she has a
business to run," he said while wrapping his tongue
around a Ben & Jerry's chocolate-covered ice cream
bar.
"Was this guy for real?" I thought to myself, as I
watched vanilla ice cream dribble down his chin. Here,
Boyd throws this big bash to celebrate its future
in Atlantic City, and this is what they have to deal
with. I would have kicked the guy out of the tent
and made him walk through the dirt back to his car,
but the executive was very apologetic.
I
politely excused myself and made my way to the dance
floor. In my travels, I've never watched so many men
in black suits loosen their neckties and boogie. The
band and atmosphere was better than most lounges in
town, so I put down my notebook and joined the celebration.
I danced for quite some time before I realized the
party was starting to thin out. Sadly, it was time
to say goodbye and hop the next bus to my car. I didn't
want the night to end. On the way out, one of the
models handed me a CD, Borgata Colors, which features
a collection of New Age-style tunes. "Here's a little
something to remember us by for the next few years,"
she said with a smile.
If
this party is any indication of what is to come in
2003, get ready folks, because Atlantic City is never
going to be the same. ´
For
construction updates or more information about the
Borgata, visit www.theborgata.com.
A model of the resort is currently on display inside
the new Atlantic City Convention Center lobby.
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